Before you create your own niche site for the first time, it’s important to realize that this isn’t an easy task. We don’t want to scare you or demotivate you. On the contrary, we want you to be informed. Having an idea of what’s required will give you the enthusiasm and stamina to actually carry out your plan.

Some people fail even though they’ve invested a lot of time, effort and money into their first niche website. In the best case, they have to settle for a few euros profit. In the worst case, they don’t make any money with their site at all. To make sure this doesn’t happen to you, it’s important to follow the tips we are going to give you.

Niche Site Tip #1: Find a Niche

One of the main reasons for failure is choosing the wrong niche. That’s why the first tip is to carefully choose your niche. This will ensure you’re on the right track.

We realize that you’ll want to start your niche site as soon as possible, but you can’t miss this step. You definitely shouldn’t take it lightly! Choosing the right niche is how your success will stand or fall. Believe me, if you get impatient, your plans are guaranteed to fail.

This article will explain to you how to come up with niche ideas.

How to Find the Right Niche

The first thing is to be clear about your personal interests. What kind of topics do you like to write about? What themes will you choose for your niche website? It’s important that the topic category appeals to you and that you can identify with it.

So, how do you find a suitable topic?

Quite simply, make a list of the following questions you’ll answer:

  • What do you feel comfortable with?
  • What could you talk about all day long?
  • What do you spend the most money on?
  • What are you particularly good at?
  • What are your hobbies?

You don’t have to answer all these questions at once! Take a few hours to conscientiously write down everything that comes to mind. Even if it’s only a side interest, make a note.

Once you’ve finished doing this, shortlist three topics that you consider a potential niche. The easiest way to do this is to choose the topics that you enjoy the most and know the most about.

Niche Site Tip #2: Keyword Research

Build your niche site keywords
Source: Screenshot

Next, you need to review the potential for your topics. That means gaining an insight into how many people search for your themes on Google. You can easily find this out with a keyword research tool like Ubersuggest: Type in your topic and click ‘Search’. Do this for each of your three topics.

After you’ve run the queries for your topics at Ubersuggest, you’ll see a keyword list (related to this topic) with the corresponding search volume. Look at the average monthly search volume for the keywords. This process is a good way to get an overview of the overall demand for this niche. Look at each keyword and write down the keywords with a pen on a sheet of paper or better, save them in an Excel spreadsheet. To get a good overview, use a separate sheet for each niche or create a separate Excel spreadsheet (tab).

Step 1: Sort Your Keywords by CPC

First, you need to get an impression of the value of individual keywords. To do this, take a look at their CPC (Cost Per Click). This is the amount that advertisers will pay for each click on an ad when that keyword appears on Google. This gives you a rough overview of the commercial value in this niche. Focus on keywords that have a value of at least $1 or more. Incidentally, these values aren’t fixed and are always the average click value. You can delete all keywords with a CPC below $1.

Step 2: Sort Your Keywords According to the Competition

When carrying out the last step, you’ll have put a lot of thought into your keywords. The next step is to enter any remaining keyword on your list into the Ubersuggest search box. Repeat this step for every niche.

In the results list from Ubersuggest, on the far right, you’ll see the value SD (SEO Difficulty). Take a look at this. If the keyword has an SD of more than 32, you can delete it, as it becomes too difficult to rank on Google. If the keyword has an SD of less than or equal to 32, you can record this value for your keyword or enter it into your Excel spreadsheet.

This information allows you to eliminate all niche keywords that face too much competition.

Step 3: Sort Your Keywords by Trend

Build your niche site Google Trends
Source: Screenshot

In the last step, look at the Trend column on Ubersuggest. This value shows interest over time. Alternatively, you can go directly to Google Trends and enter the relevant keyword there. Look closely at the trend line and, if it has a flat slope or rises slightly, this is a good indicator that the niche will continue to be popular and that people are interested in it. This is very important to know because you don’t want to build a fly-by-night niche website.

Niche Site Tip #3: Content

Build your niche site privacy policy
Source: Screenshot

Without content, you won’t get visitors (and potential customers) from the search engines. So, make sure you write at least 5 articles for your niche website before you go live. When creating your content, make sure that it offers useful information and added value for your readers. You should also create an imprint page ( and a privacy policy for your niche site. There are numerous generators for this on the Internet, e.g. this one for your imprint and this one for your privacy policy.

Niche Site Tip #4: Hosting

To help build your first niche site or publish it online, you’ll have to choose a domain name and a decent web hosting provider.

Domain Name for Your Niche Site

From the moment you choose a niche, you should think about a suitable domain name. Your domain name should fit the niche as much as possible and sound like a brand. Make sure it’s easy to pronounce. The domain name length you choose shouldn’t be longer than 15 characters. The shorter the better. Don’t spend too much time finding a name, otherwise, you’ll never be able to build your niche page.

Web Hosting Provider for Your Niche Site

A good web hosting provider is important! You’ll want your site to be constantly live and not offline. If it’s offline or slow, it can negatively affect your Google rankings. This also leads to bad user experience. A provider that we use and are very happy with is Bluehost. We recommend their Basic option which also includes a free Let’s Encrypt SSL certificate.

Niche Site Tip #5: WordPress

Build your niche site WordPress
Source: Screenshot

When creating your niche website, we recommend using WordPress. This is by far the most frequently used content management system on the Internet, helping you to quickly build your niche site. It is easy to get to grips with and very user-friendly. Most hosting providers (including Bluehost) allow you to install WordPress with a 1-click installer in a few minutes.

Niche Site Tip #6: Theme

Also, you should choose a good theme for WordPress and use this to design and adapt the look of your niche page. There are many free themes, but we don’t recommend these. Instead, we recommend a premium theme like the niche site WordPress theme.

Niche Site Tip #7: Plugins

Just like good web hosting and a good theme, useful plugins ensure you make the most of your site’s potential. Below are the three essential plugins that you really should use on your site.


Nichesite WordPress Plugin AAWP
Source: Screenshot

AAWP is the No 1 Amazon Affiliate WordPress Plugin, making it easy to incorporate Amazon products into your niche page. For example, the plugin offers beautiful, optimized templates such as product boxes, text links or comparison tables to ensure higher affiliate revenues.

Borlabs Cookie

Nichesite WordPress Plugin Borlabs Cookie
Source: Screenshot

Borlabs Cookie for WordPress lets you show a cookie notice as well as get your website visitors to opt in. The latter is useful if you want to use Facebook pixel or Google Analytics on your niche page, for example. Also, you can use the plugin to provide external services such as YouTube, Vimeo or Google Maps and this is GDPR-compliant.


Nichesite WordPress Plugin WP Rocket
Source: Screenshot

WPRocket is a caching plugin for WordPress that improves the loading speed of your niche site. In other words, your pages will load faster. This has a positive effect on your visitors as they don’t have to wait long to access your content. Most importantly, it will contribute enormously to your search engine optimization.


Now, you’ve got all the information you need to build your first niche site. When you follow the above tips and stay on the ball, you’ll be highly likely to be successful.

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