The term “niche site” has become quite popular on the Internet. But what is a niche site? In this post, we are going to answer this question in detail.

Definition of Niche Pages: What Is a Niche?

When it comes to “making money on the Internet”, the term niche is often used. Before answering the question “What is a niche site?”, we’d first like to briefly explain what a niche is.

A niche is nothing more than a market niche in a certain area.

There are four large markets where niches exist and these are:

  • Relationships
  • Money
  • Health
  • Hobbies

However, these four markets are far too general to be considered as a niche. So, if we are looking for a niche, we have to choose a subcategory in a market.

An example: Losing weight for women over 40. This is a niche in the healthcare market. Choosing a niche is very important! Therefore, when creating a niche site, you should always make sure that the niche is not too small but also not too large.

What Is a Niche Site?

A niche site deals with a topic within a market. Most of the time, the focus is on a certain area, such as a physical product or a solution to a problem.

Of course, the goal of a niche site is to make money. However, this shouldn’t be the main driver. Website visitors quickly notice whether a site is offering them help or not. This means that if your niche site doesn’t contain high quality and helpful content, you won’t make any money (or very little).

Here are a few sample topics for product niche sites:

  • Which toolbox is the best?
  • Which darts are good for beginners?
  • Which fully automatic coffee machine is the best?

Here are a few sample topics for problem niche sites:

  • How do I get rid of acne?
  • How do I get rid of my flabby stomach?
  • How can I get my ex-girlfriend back?

3 Niche Sites – Real Examples

To get a better impression of a niche site, you can take a look at the following three live examples:

Example #1: Adventure Board Games

The niche site deals with the topic of board games. There are a lot of high quality articles in different categories.

Niche site example Abenteuer Brettspiele
Source: Screenshot

Example #2: Gaming Chair Test Winner

Gaming chairs are presented and compared at Visitors get many information via comparison tables and various product reports.

Niche site example Gaming Stuhl Testsieger
Source: Screenshot

Example #3: Professional Bouldering Shoes is a niche site that deals with the sport of bouldering. The focus of the site is bouldering shoes. You can find ideas, tips and comparisons there.

Niche site example Boulderschuhe Profi
Source: Screenshot

What Distinguishes a Good Niche Site?

To be good, a niche site must fulfill several purposes. First and foremost, the page should offer a certain added value in order to gain the trust of visitors and support them in their search for information.

Also, you should always be honest with your visitors. This means never tell lies. Only write about things you’re familiar with and know about. Also, if you’re introducing products, for example, don’t talk about a test if you haven’t actually tested the product yourself at all. In this case, call it a product presentation or product report, but not a test.

Now let’s look at the seven main features that distinguish a good niche site:

1. Domain Name

The domain name is the figurehead of your niche site. Ideally, the domain should be related to the niche and contain the name of the niche. However, this isn’t mandatory. You can also keep the domain name general. However, the domain name shouldn’t be too specific, because you never know whether you might want to expand the site later with other topics.

For example: The domain name would be limited because it’s too specific. What if you want to expand the site at some point and add other dog topics? It would be better to use a more general name such as

2. Contents

The content (articles) should be relevant to the topic of the niche. If your niche site is on the subject of coffee machines, don’t post articles about drills there. You get it, right?

Furthermore, the content should be unique and not appear twice on the site. Publishing good content makes a good niche site. This is how Google recognizes that the page is active. Secondly, it can contribute to better search engine rankings, which in turn leads to more visitors.

3. Added Value

Added value also plays a major role! Your niche site shouldn’t be purely based on sales, or have articles that just beat about the bush. Mixed content is best in form of tips, guidelines and product presentations that offer real help. This creates real added value for your visitors and they’ll thank you by buying through your affiliate links.

4. Search Engine Optimisation

The contents of a good niche site should primarily be for your visitors, but they should also be optimised for search engines. This is because search engines can see what a niche site is all about. In addition, a well-optimised niche site can lead to better rankings in the search results.

5. Speed

Speed also characterises a good niche site. Who wants to wait ages for a page to load? Very few people. That’s why the pages should load as quickly as possible. If not, you’ll lose visitors. In turn, this means that you’ll make very little to no money. In addition, a slow site has another disadvantage in terms of search engine rankings. Google prefers to rank and display websites that load quickly.

6. Mobile Optimised

Most users go online with their smartphones today. Niche sites that don’t have a mobile optimised design are missing out on earnings. When creating your page, make sure that it displays well on every device.

7. Ease of Use

The structure of your site should be simple and user-friendly, especially in terms of navigation. The user shouldn’t have to search long to find something. The easier this is on your niche site, the better. Think in advance about how you want your page structure to look. You can base this on the structure of the niche pages examples above.

How Does a Niche Site Make Money?

There are several ways you can make money from a niche site. The following three models are used in practice:

1. Affiliate Marketing

This model is the most used type on niche sites. Many affiliates use the Amazon Affiliate Program to monetise their content. When you create an article about a product, you can insert your affiliate links there. As soon as a visitor clicks on one of these links and buys something, you get a commission.

2. Google AdSense

Ads can be displayed on niche sites using Google AdSense. These are often included in an article. If a visitor clicks on one of these advertisements, this click is counted and, depending on its value, a payout is made.

Niche Sites Google
Source: Screenshot

3. Your Own Products

The third and last model is selling your own products. Some niche site operators sell e-books or video courses through their site. There are also digital information products. The big advantage with one’s own products is the profit margin. You earn a lot more than just promoting affiliate products. However, the disadvantage is that creating these can be difficult and time-consuming.

How Do I Build My Own Niche Site?

There are several ways you can build your niche site. However, we advise you not to rush and plan everything well. After all, you want to be successful and make money online. So, an important aspect is the choice of your niche. You should be able to identify with it. If you aren’t really interested in the topic, you’ll have a hard time creating content and keeping your motivation high. You can find out what areas are important in detail in our article: Tips for building your first niche website.

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